Sahara Al-Madi

I believe that in order to reach a solution, listening is the ultimate key. My role is to be a bridge, leveraging my expertise to guide you towards success. Through authentic engagement and strategic insight, we’ll chart a course that turns your aspirations into reality.
-Sahara Al-Madi

About Me

Hey there, my name is Sahara. I am a linguist and digital marketing expert with a focus on SEO optimization, content creation, and multilingual communication. With a background in Linguistics and hands-on experience in various digital platforms, I help brands and organizations enhance their online presence and reach their audience effectively.

My Expertise

Content Creation: Crafting engaging and informative content that resonates with target audiences and aligns with brand messaging. From blog posts to multimedia projects, my content is designed to captivate and convert.

SEO Optimization: Implementing effective SEO strategies to improve search engine rankings and drive organic traffic. I utilize advanced tools and techniques to ensure content is optimized for maximum visibility and impact.

Digital Marketing: Leveraging digital marketing strategies to build brand awareness, engage audiences, and achieve marketing goals. This includes managing social media, email campaigns, and multimedia content.

Featured Work

Content Creation: Language of the Month Blog Series

Title: “Language of the Month”

Description:
The “Language of the Month” series highlights unique and underrepresented languages from around the world, offering readers in-depth insights into their linguistic features, cultural relevance, and historical backgrounds. Each article is SEO optimized to maximize visibility, resulting in increased audience traffic and engagement across the museum’s platform. My contributions to the series have not only educated readers but also significantly expanded the museum’s reach.

Notable Achievement:
The Cantonese (April 2023) article attracted a community audience from New York and was featured in a Cantonese-American Art exhibit in New York in 2024, showcasing the growing influence of language in cultural spaces.

Featured Blog Posts:

Poetry Exhibit Contributions

Title: “Power of Poetry Exhibit”
Organization: National Museum of Language

Description:
As a contributor to the “Power of Poetry” exhibit, I collaborated with the National Museum of Language to curate and translate powerful works of poetry from around the world. My contributions focus on showcasing poetry from Tunisia and Egypt, emphasizing cultural richness, historical context, and the enduring human spirit through language. This exhibit celebrates the global influence of poetry, featuring diverse voices and perspectives.

Featured Works:

  • Will to Life (Tunisia): Read Here
  • Ancient Egyptian Poetry: Read Here
  • Interactive World Map Contribution:
    I collaborated with the National Museum of Language to develop an interactive map on WordPress, showcasing the global reach of our “Power of Poetry” exhibit. This map highlights the countries we’ve contacted and represented through the exhibit, providing visitors with an engaging, visual way to explore the diverse poetry contributions from around the world. By integrating clickable country markers, I helped create a dynamic user experience that celebrates the global impact of language and culture.
    Poetry by Country (Full Collection): Explore Here

Virtual Field Trip contribution:

  • Title: “Virtual Field Trip to Puerto Rico”
  • Description: This preview video below highlights the educational virtual field trip that I, alongside a talented team, designed and created. Featured in 12 primary and high schools across Washington D.C., it provides an engaging preview of the enriching educational experience we developed using recent technology to enhance learning in classrooms. Our aim was to make language learning and cultural history interactive and engaging. Early feedback indicates that over 92% of students found the virtual trip enjoyable and educational, reflecting its success in capturing their interest and expanding their understanding.

Digital Marketing Campaigns

  • Social Media Campaign:

    NML Branding campaign “Voices of the World”
    • Campaign Overview:
    • The “Voices of the World” campaign features a dynamic 64-second video designed to connect with the community and celebrate linguistic diversity. This engaging content highlights the National Museum of Language’s commitment to showcasing global voices and cultural heritage. I carefully crafted the creative content and strategy for the launch of this campaign, embedding search engine optimization keywords to maximize visibility and reach.


Flyer examples:


National Museum of Language:

Email + Social Media Marketing:
NML Call for Members, Donors
Description: Developed and executed a strategic email and social media marketing campaign to drive membership sign-ups and donor contributions for the National Museum of Language. Leveraged targeted email lists and engaging social media posts to boost visibility, resulting in a significant increase in membership inquiries and donor engagement. Used platforms like MailChimp and Meta Suite to track performance, optimize content, and ensure the campaign’s success.

Results: Achieved a 30% open rate and 12% click-through rate.

Social Media Marketing:
Speaker Series Event
Led a targeted social media campaign to promote a high-profile speaker series event. Created engaging content across multiple platforms, leveraging Meta Suite and Instagram to increase event visibility and drive registrations.
Results: 40% increase in event sign-ups and significant growth in online engagement through likes, shares, and event RSVPs. Analyzed performance metrics throughout the campaign to optimize posts and maximize audience reach.

In-Person Event Social Media Marketing: Live Event with Eventbrite
Orchestrated a comprehensive social media campaign for a live in-person event, utilizing Eventbrite for registrations and platforms like Instagram, Facebook, and Twitter for promotion. Created dynamic pre-event content and live updates during the event, including real-time posts, videos, and engagement with attendees. Filmed the event live for future content and engagement.
Results: 50% increase in attendance, a sold-out Eventbrite registration, and heightened social media interaction, significantly expanding the event’s online presence.

UCLA Latino Alumni Association:

Volunteer and Membership Campaign: UCLA Latino Alumni Association
Created a strategic call-to-action campaign during Hispanic Heritage Month to enhance volunteer engagement and attract new memberships for the UCLA Latino Alumni Association. Leveraged targeted email outreach, social media posts, and culturally resonant content to inspire alumni participation and foster community connections.
Results: 35% increase in volunteer sign-ups and a notable rise in new memberships, successfully fostering deeper alumni involvement and connection to the association’s mission.

Website Development & SEO Optimization Examples

1. National Museum of Language WordPress Website
Title: NML WordPress Website
Visit the Website
Description:
Led the redesign and development of the National Museum of Language’s official WordPress site, focusing on enhancing user experience and content organization. Integrated interactive elements and SEO best practices, ensuring the site was visually engaging, easy to navigate, and optimized for search engines.

2. Off-Page SEO Optimization: NML Wiki Page
Title: NML Wiki Page SEO
Explore the Wiki Page
View the Main Wiki
Description:
Developed and optimized the NML Wiki page to enhance off-page SEO. Used backlinking strategies, keyword optimization, and authoritative content creation to improve search engine ranking and increase web traffic from external sources.

3. On-Page SEO Optimization: NML Speaker Series
Title: NML Speaker Series SEO
Visit the Speaker Series
Description:
Executed on-page SEO strategies for the NML Speaker Series page, optimizing meta descriptions, headers, and internal linking. This resulted in improved page visibility and higher engagement for event registrations and content interaction.

Paid Ad Experience:
In addition to web development and SEO optimization, I have extensive experience managing paid ad campaigns for the National Museum of Language. Utilizing platforms such as Meta Suite and Google Ads, I created and managed ads designed to increase event sign-ups and drive traffic to the museum’s online exhibits and educational resources.

SEO Case Studies

Project 1: National Museum of Language

Overview:
Implemented comprehensive SEO strategies to enhance the online visibility and engagement of the National Museum of Language’s website. Focused on optimizing on-page elements, improving content quality, and refining site architecture.

Results:

  • Increased Organic Traffic: Achieved a 62% increase in organic traffic over six months.
  • Improved Keyword Rankings: Elevated rankings for top-targeted keywords, with several keywords moving from page 3 to page 1 on Google.

Project 2: Long Beach Organic

Overview:
Optimized blog content for Long Beach Organic, focusing on educational topics related to sustainable living. Applied SEO best practices to enhance content visibility and engagement.

Results:

  • Boosted Search Engine Rankings: Improved rankings for key search terms, resulting in a 45% increase in organic search traffic to the blog.
  • Enhanced User Engagement: Increased average time on page by 35% and reduced bounce rate by 20%, indicating higher reader engagement.

Let’s Connect

I’m excited to explore how I can contribute to your projects and help you achieve your digital marketing goals. Feel free to reach out to me through my contact information below, or connect with me on LinkedIn.